OUR VISSION
A vision for your life
To be one of the leading players in Electronics and Home Appliances Distribution and contribute to the success of Retailers as well Resellers in the UAE.
OUR MISSION
To develop diversified channels and markets
Enhance living and entertainment standards in the UAE by providing the best global Consumer Electronics and Household Appliances along with superior client services.
OUR VALUE
Constant learning The secret of successful project
We celebrate unity in diversity, blended into one solid team reasoned and fuelled for collective growth. We work in a team to achieve common goals.
Our Values
During the years of successful work and dynamic development, we have developed our principles based on a constantly refined system of customer service, extensive dealer network, highly skilled staff, and focus on business requirements of our partners.
Teamwork
We celebrate unity in diversity, blended into one solid team reasoned and fuelled for collective growth. We work in a team to achieve common goals.
Stability and Security
With our current SOP (system of operations), we are confident that we will be good in the future. With stable growth and substantial security, we see a bright tomorrow.
Responsibility
Reliable distributor with a reliable partner – is an image we strive for. Maintaining deadlines and keeping our words is what we focus on passionately.
Innovation
Our style is to meet and exceed our customers' expectations with "Cut-Of-the-Edge" technological products and brands.
Efficiency
We manage to provide our client with the latest information, prompt responses and comfort of using effective logistics and business tools just in time.
Competence
We are professionals and deliver to our partners the highest standards of competence, knowledge and skills.